Down a flower-filled path. From having a small creative business to growing a big successful new vision with Christine Hoffman

Jan 20, 2021

Margo is joined by Christine Hoffman, owner and designer at Foxglove, the Twin Cities first exclusively local and chemical-free flower studio. In 2017, Christine also founded Twin Cities Flower Exchange, a cut flower market for wholesale buyers. As a local flowers advocate, Christine is striving to form a strong community of sustainable flower farmers, small business owners, and folks who care about supporting these mindful endeavors. By providing a local, sustainable option to traditional flowers, putting a premium on collaboration, and reaching out to the community, she hopes to foster change in the floral industry.

 

Margo & Christine Discuss:

• The original path Christine had planned for herself and how it quickly changed
• How she got involved in merchandising
• Why and how she came up with the idea for Foxglove
• The things you don’t always think about before starting a business
• Embracing new skills and tasks that come along with going from a solopreneur artist to a more community centric business
• How breathwork and meditation has been pivotal in Christine’s business journey
• The silver linings of COVID
• And more

 

Since her days growing up in a river valley, gathering endless bunches of wildflowers from the woods surrounding her childhood home, Christine has been in love with flowers. Her parents are both gardeners, and their knowledge of plants and flowers settled into Christine with each bed she helped prep (grumbling all the way), and each garden picked bouquet brought into their house. She still holds those fresh picked blooms as the standard for what flowers should be. 

 

Connect with Christine:

foxglovemarket.com

Tcflowerexchange.com

https://www.instagram.com/foxglovemarket/

https://www.instagram.com/tcflowerexchange/