Do you want to monetize your art and create a successful, sustainable business that you love? Listen up! Katie Johnson and Ilana Griffo of Goodtype spill all the deets.

Apr 20, 2022

Margo is joined by Katie Johnson and Ilana Griffo who are the co-owners at Goodtype, an inclusive community for people who love the art of typography, providing a collection of educational resources, unique perspectives, and inspiration to support their personal and professional growth. Katie and Ilana are not here for added fluff, but get right to the point and share transparently about how to build a sustainable business from your art.

Episode Highlights: 

• Katie & Ilana’s connection: how they met and how working together has given them the opportunity to figure out what they're good at, where their strengths lie, and leaning into the things they’re passionate about
• Brand perception, teaching challenges, and meeting people where they’re at
• Why you have to have touchpoints as a creative
• Their first licensing deals and how art licensing has changed the way they run their businesses
• Their licensing course
• How to get the most out of your creative process
• Being productive and efficient with your time
• Community, connection, and how they’re utilizing community based resources to grow theirs

Katie and Ilana have made it their mission to help other artists pursue their creative passions and build a business around their work. They strive to be honest, share struggles and build a community where we can all lift each other up.

 

**This episode is sponsored by Relish Your Creativity. Visit https://www.relishyourcreativity.com/ to join the RYC Membership and access resources today**

 

Connect with Katie and Ilana:

https://goodtype.us/

https://www.instagram.com/goodtype/

https://www.tiktok.com/@lovegoodtype

https://www.facebook.com/lovegoodtype

https://www.pinterest.com/lovegoodtype/

 

Connect with Margo:

www.tantaustudio.com

https://www.instagram.com/mtantau/

www.instagram.com/windowsillchats

https://www.instagram.com/relishyourcreativity/

https://www.relishyourcreativity.com/